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ASCARO - PADEL ON ANOTHER LEVEL

Stockholm

Kuala Lumpur

Phnom Penh

This is ASCARO

English

THE ASCARO STORY

ASCARO was born in Scandinavia, and it shows. Founded in Stockholm in 2020 by Oscar Arrsjö, whose background in fashion shaped ASCARO’s distinct aesthetic point of view, and creative entrepreneur Christian Albinsson, ASCARO entered padel with a different eye — one shaped as much by design, culture and hospitality as by sport.

The sport had arrived. The elegance had not.

ASCARO’s answer was a deliberate counter-reaction to the existing loud, garish visual language. Black courts. Black running track. Black gym. Black towels. Black apparel. Even a black signature cocktail. A new aesthetic language for the sport had been created.

When ASCARO opened its first location in 2021, it did so not in a sports hall on the outskirts of a city, but on the rooftop of NK — the most prestigious department store in the Nordic region, in the very heart of Stockholm’s commercial and business district. Padel had never been here before. ASCARO made sure it belonged.

From that first day, the world took notice. Dior, Maison Margiela, Panerai, Porsche and Visa — brands that had never been associated with padel — aligned with ASCARO. Prince Carl Philip of Sweden and a group of prominent investors joined as partners. ASCARO Collection became the first apparel collection launched by a padel club, and the first of its kind to be carried by a luxury department store. And a concept the brand quietly introduced — Padel & Social — became one of the industry’s most imitated formulas.

ASCARO had not entered the padel world. It had created a new category within it.

Today, the ASCARO brand is present across three continents, with locations in Stockholm, Kuala Lumpur, Phnom Penh and Doha, developed and operated through a combination of ASCARO-led venues and selected local partnerships. Each venue is intended to carry the same Scandinavian design sensibility, the same high standards, and the same conviction: that padel, when given the setting and intention it deserves, can become one of the world’s great social sporting experiences.

↓ Read Our Vision

OUR VISION

PADEL ON ANOTHER LEVEL.

This is not just a tagline. It is a literal and philosophical commitment. Literally, our venues sit high above the streets of some of the world’s most dynamic cities — rooftops that reframe the game as much as the skyline. Philosophically, it is a standard we hold across every dimension: service, design, partners, community and experience.

ASCARO exists at the intersection of fashion and sport. We brought a fashion aesthetic to a sport that did not know it needed one. We created an environment where performance and beauty are not in tension, but in harmony. Where the cocktail is considered. Where the architecture is intentional. Where the apparel is designed with the same rigour as the courts it was made to be worn on.

Scandinavian in origin, global in ambition: ASCARO carries with it the values of the culture that shaped it — restraint, precision, confidence, and an unwillingness to be ordinary. These are not marketing words. They are principles behind every decision, from the choice of partners to the colour of the towels.

We did not follow the premium sports and hospitality conversation. We started it.

THE HISTORY OF ASCARO

2020 — Oscar Arrsjö and creative entrepreneur Christian Albinsson co-found ASCARO in Stockholm, with a vision to bring padel into a high-end context and give the sport the elegance it deserves.

2021 — ASCARO opens on the rooftop of NK, Stockholm — the world’s first rooftop padel club in a capital city, above one of Scandinavia’s most prominent luxury department stores.

2021 — ASCARO Collection launches: the first apparel collection created by a padel club, all-black, carried by a luxury department store from day one.

2021 — Prince Carl Philip of Sweden, Ash Pournouri and a group of prominent figures join as investors.

2023 — ASCARO’s first Southeast Asian location opens in Kuala Lumpur under a regional partnership led by Daniel Liljekvist, marking the brand's entry into Asia.

2025 — A second Kuala Lumpur location opens alongside ASCARO’s first club in Phnom Penh.

2026 — ASCARO opens in Doha in partnership with Rosewood Hotel, marking the brand’s presence across three continents.

PLAY BALL @ASCAROPADEL

Keep updated on what’s going on up on the roof, new drops, and local players. Looking for padel, post-workout hangout or culinary news, you’ll find it here. A taste of the ASCARO experience before visiting the roof.